Of course we’re being sarcastic.  NEOinc’s mission is to help startup technology entrepreneurs succeed and grow.  But this article recently passed along to us was too good to pass up.  As the preface states “there remains a yawning gulf between business leaders’ rhetoric on innovation and the reality on the ground.”

What’s BNET’s Top 5 Innovation Killers?  We’ll give you the bullet list, but make sure to click over the the entire article for more details:

• An intolerance of failure
• An excessive customer focus
• A desire for a magic pill, not a daily exercise regime
• An unwillingness to cannibalise sales
• A reliance on a small cadre of innovators