Why “Online Communities” are heating up

We’ve mentioned Anita Campbell before.  A resident of the Akron area, Anita writes an extremely popular blog entitled Small Business Trends.  While not focused exclusively on entrepreneurs or technology, Anita regularly has information than any start-up or entrepreneur would find useful.

Anita recently posted on the topic of online communities and provided some brief insight as to why these terms have become so popular, and why they are becoming more important to small business (actually businesses of any size).

If you have an online component to your marketing plan and would like a starting point for understanding why online communities are becoming an increasingly important facet of that plan, read Anita’s article.  With over 160,000 subscribers to her blog, comments to her articles tend to be just as insightful as her articles.  Don’t hesitate to comment or ask a question yourself - Anita does read comments left and will respond to questions.

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1 Comment(s)

  1. On May 2, 2008, Joel Libava said:

    Hi, Not only am I an avid reader of Anita’s blog, I get to write an article once a month, and be her “Franchise Expert In Residence.” She knows her stuff, and has really grown her business, nicely.
    Joel Libava

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